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Imm Gsm Assignments 2016 Masters

Page 1 of 9 © IMM Graduate School Assignment: 2ndSemester 2016 MC201ASSIGNMENT 2NDSEMESTER : MARKETING COMMUNICATIONS 2 (MC201) DUE DATE : 15:00 ON 16 AUGUST 2016 CHAPTERS COVERED : CHAPTERS 1 - 6 STUDY UNITS : 1 and 2 TOTAL MARKS : 100 MATERIAL SUPPLIED : CASTLE LITE INSTRUCTIONS TO CANDIDATES FOR COMPLETING AND SUBMITTING ASSIGNMENTS The complete ‘Instructions to Students for Completing and Submitting Assignments’ must be collected from any IMM Graduate School office or can be downloaded from eLearn. It is essential that the complete instructions be studied prior to commencing your assignment. The following points highlight only a few important notes. 1) You are required to submit ONE assignment per module. 2) The assignment will contribute 20% towards the final examination mark, and the other 80% will be contributed by the examination, however, the examination papers will count out of 100%. 3) Although your assignment will contribute towards your final examination mark, you do not have to earn credits for admission to the examinations; you are automatically accepted on registering for the exam. 4) Number all the pages of your assignment (e.g. page 1 of 4) and write your name and surname, student number and module at the top of eachpage. 5) Unless otherwise specified, this assignment must be completed within a limit of 2500 words, excluding the reference list. Students who exceed the word limit may find that only part of the submitted assignment will be marked. 6) A separate assignment cover, which is provided by the IMM Graduate School, must be attached to the front of each assignment. 7) Retain a copy of each assignment before submitting, in case the original does not reach the IMM Graduate School. 8) The assignment due date refers to the day up to which assignments will be accepted for marking purposes. The deadline is 15:00 on 16 August 2016 for upload to eLearn. Late assignments will be accepted, but 25 markswill be deducted from the maximum mark if received after 15:00 on 16 August 2016 and up to 17:00 the following day, after which no assignments will be accepted. 9) If you fail to follow these instructions carefully, the IMM Graduate School cannot accept responsibility for the return of the assignment. It may even result in your assignment not being marked. Results will be available on the IMM Graduate Schoolwebsite, www.immgsm.ac.za, on Friday, 7 October 2016.


IMM Graduate School provides expert business education, specialising in marketing and supply chain management, thereby creating professionally qualified ...

Prospectus 2016 Experts in business education specialising in marketing and supply chain management.

0861 IMM GSM | www.immgsm.ac.za Publication date: November 2015

Index About the IMM Graduate School

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Registra tatus Vision, Mission, Academic Board Why choose a career in Marke Management? Why choose to study at the IMM Graduate School? Chartered Ins te of Marke Oxford College of Marke OXCOM) ca (IMMAA) IMM Associa The African Marke nfedera Strategic Marke fficial publica Distance Learning Interna Rec IMM Recruitment ca ramework Na Financial Aid Alumni Student Support

03 03 04

Admission criteria with special reference to the Na cate (NSC)

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Submission of Qualifica

04 05 05 05 05 06 06 06 06 06 07 07 07

a rom the Diploma in Marke gement gement Science to the BCom in Marke a rom the Diploma in Marke to the BCom gement Science in Marke

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Academic programmes: Postgraduate

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Postgraduate Diploma in Marke

20

gement

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Admission criteria for Postgraduate Diploma Programme

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Bachelor of Philosophy (BPhil) Honours in Marke Management

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Admission criteria for BPhil a rom the Postgraduate Diploma in Marke Management to the BPhil Honours in Marke gement

22 22

Masters of Philosophy (MPhil) in Marke

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Admission criteria for MPhil

23

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Assessment Process

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Academic programmes: Founda

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Pre-Varsity Programme

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Assignments Examina Examina Examina

24 24 26 27

Admission Criteria

09 09

Academic programmes: Undergraduate

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for Admission

10 cate in Marke cate in Export Management Admission Criteria Admission criteria for non-South African applicants

10 10 11 11

Diploma Programmes

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Diploma in Marke gement Diploma in Export Management Admission Criteria for Diploma Programmes a r cate in Marke

12 13 14 14

Degree Programmes

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Bachelor of Business Administra BA) in Marke Management Bachelor of Commerce (BCom) in Marke Management Science Admission criteria for Degree Programmes a rom the Diploma in Marke gement to the BBA in Marke gement a rom the Diploma in Marke gement to the BBA in Marke gement

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etable May 2016 etable October 2016

Calendar of events 2016

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Fee structure

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Fee structure: Undergraduate - South Africa Fee structure: Postgraduate - South Africa Fee structure: Undergraduate - Other African Countries Fee structure: Postgraduate - Other African Countries

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Payment process

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Student code of conduct

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About the IMM Graduate School Registration Status

Academic Board

The IMM Graduate School of Marketing (IMM GSM) is registered with the Department of Higher Education and Training (DHET) as a Private Higher Education Institution under the Higher Education Act, 1997. Registration certificate number 2000/HE07/013.

The Academic Board of the IMM Graduate School is comprised of members of industry and academics from reputable universities and business schools. This is the highest decision-making authority within the IMM Graduate School. As such it oversees all the academic quality assurance processes, ensuring the students receive the necessary knowledge, skills and expertise to meet the demands of industry and excel within a dynamic and constantly-changing work environment. The highly- qualified members of the IMM Graduate School Academic Board and their established committees ensure the content and quality of all IMM Graduate School qualifications, supporting learning material and textbooks are current and in line with progressive business principles and industry requirements.

The IMM Graduate School is quality assured by the South African Council on Higher Education (CHE). The IMM Graduate School programmes have been registered by the South African Qualifications Authority (SAQA). In addition, the IMM Graduate School is a member of the Association for Private Providers of Education, Training and Development (APPETD). Vision The IMM Graduate School strives to be the distance learning provider of choice and the centre of excellence for marketing, supply chain and business disciplines in Africa. Additionally, the IMM Graduate School endeavours to be the touch point for marketing and supply chain knowledge and information and will continue to provide all stakeholders with superior and professional customer service as well as subject matter of the highest academic integrity.

Mission The mission of the IMM Graduate School is to continually bestow relevant and quality marketing, supply chain and general business skills, knowledge and competencies to its students. In this manner the IMM Graduate School provides expert business education, specialising in marketing and supply chain management, thereby creating professionally qualified and well-equipped graduates who are able to practise effectively in the business environment, thus enabling IMM Graduate School graduates to contribute to the overall development of a sound and globally-acknowledged economy.

The Academic Board of the IMM Graduate School is committed to the following ethos: To acknowledge the human dignity and worth of all people and recognise that learner-centred education of the highest standard is the way to improve quality of life, equality and the advancement of human rights and freedom of all people. To align all IMM Graduate School policies and procedures to give effect to and enhance the transformation of education in order to address the imbalances of the past and, in so doing, contribute significantly to the development of the workforce of southern Africa.

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About the IMM Graduate School Why choose a career in Marketing or Supply Chain Management? Marketing Marketing is fundamental to the success of any business and is recognised as being one of the most exciting, dynamic and stimulating careers. To succeed in marketing you will need sound knowledge, aptitude and energy, so choosing to study at the IMM Graduate School is a wise choice as all our qualifications are wellrespected amongst our peers and throughout industry. The IMM Graduate School delivers outstanding education in marketing, and in fact the programmes not only provide you with a rigorous marketing specialisation but also cover most other general management disciplines. Once you have achieved a marketing qualification from the IMM Graduate School, you will be wellequipped to start your career in many marketingrelated disciplines, such as: Advertising/communications

Marketing intelligence

Brand management

Market research

Customer service

Business-to-business marketing

Consulting

Media strategy

Consumer affairs

New product development

Database management

Publicity/public relations

Direct marketing

Sales and sales management

Events/promotional management

A successful career in marketing requires a creative, self-motivated individual who is innovative, flexible and resourceful. Marketers need to be critical and strategic thinkers with a broad outlook. Your success as a professional marketer requires a relevant and robust qualification and a learning experience that enables you to apply a wide range of marketing techniques and concepts with skill, ability and imagination.

Supply Chain Management The IMM Graduate School offers a BCom in Marketing and Management Science specifically designed for students wishing to focus their studies on supply chain management. This degree combines the marketing function with associated strategic functions such as distribution, logistics and project management with a strong focus on business research. Graduates of this degree will be equipped to fulfil a management role in the industry hence the strong business focus. Students will be provided with specialised marketing and supply chain management knowledge as well as the skills to apply that knowledge in the work place. Graduates of the IMM Graduate School BCom in Marketing and Management Science are keenly poised to pursue a career in many areas including those listed below: Inventory management

Logistics

Procurement

Supply chain analysis

Distribution

Transportation

Consumer services

Business-to-business marketing

As all the IMM Graduate School qualifications also equip you with a strong foundation in business management you will have the opportunity through both your studies and work experience to start your own business or to become a senior executive such as a Chief Marketing Officer (CMO) or a Chief Operating Officer (COO). Why choose to study at the IMM Graduate School? The IMM Graduate School is a reputable and stable provider of higher education and delivers all relevant teaching, learning and support materials necessary to offer a comprehensive selection of programmes and qualifications in marketing, supply chain and management The IMM Graduate School has a fine history of assessing, delivering and conferring certificates, diplomas and degrees of the highest academic integrity. Excellent outcomes-based education allows you to study by means of distance learning.

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If however, you wish to supplement your distanced learning by receiving academic support, you can elect to attend one of the IMM Graduate School Student Support Centres situated throughout southern Africa. The IMM Graduate School’s enduring aim is to provide marketing and business skills through a range of top-quality, globally-recognised degrees, diplomas and certificates. By enrolling at the IMM Graduate School to take your education to the next level and you will receive many benefits, including the following: SAQA registered programmes. an internationally-recognised qualification. the convenience of being able to study any time or anywhere the ability to write exams anywhere in the world by utilising a private invigilator access to our well-stocked Information Centre, where you will also receive assistance with internet searches. Chartered Institute of Marketing (UK) – CIM (UK) The IMM Graduate School has a long and successful history with the CIM (UK) as they have recognised the high quality of our qualifications for many years. As an IMM Graduate School graduate you will be able to apply for certain exemptions which will open the door for you to start studying towards either the CIM Certificate in Professional Marketing or the CIM Diploma in Professional Marketing. Enquiries should be directed to the IMM Graduate School’s National Registrar. Oxford College of Marketing (OXCOM) A recent acquisition of the IMM Graduate School, OXCOM in the UK have years of valuable online marketing and procurement material and will be working in conjunction with the IMM Graduate School to bring you DVDs and online seminars by world-renowned experts discussing a variety of important marketing- and business-related topics, as well as developing subject-specific online short

courses. After graduating you will still be able to further your studies with the IMM Graduate School. IMM Institute of Marketing Management (SA) By virtue of studying at the IMM Graduate School you become a free student member of the IMM Institute of Marketing Management (SA). The IMM Graduate School has for decades been the pre-eminent marketing institution in southern Africa and comprises marketers, alumni, students and organisations throughout the country. The IMM (SA) is an enabler, bringing together like-minded individuals to share thoughts and experiences within the rapidly changing marketing and business environment. The IMM (SA is an accessible point of contact for the marketing community as we all strive to anticipate, understand and manage the conditions impacting the economy and the opportunities, threats and challenges that we face continually. Through your membership to the IMM (SA) you will have access to networking forums, renowned speaker-led gatherings, regular updates on industry trends and news, online and face-to-face short courses as well as receiving Strategic Marketing, the official publication of the IMM (SA). Upon graduation you can convert your membership to that of ‘individual member’ by paying a small membership fee (currently R1000 per year, prorated if joining after January). As your career progresses you will be able to improve your professional status by applying to become a Certified Professional Marketer South Africa – CPMkt (SA). The African Marketing Confederation (AMC) The AMC is the pan-African confederation of marketing institutes, associations and bodies on the continent. It recognises Africa’s unique and varying cultures, languages, standards of education and marketing challenges and therefore the AMC aims to promote and maintain professional skills, ethics and integrity among African marketers.

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About the IMM Graduate School Your student membership to the IMM Institute of Marketing Management (SA) allows you to access many of the benefits that are offered by the AMC (www.africanmc.org). Once your studies are complete, you have obtained the CPMkt (SA) professional qualification and if you have sufficient work experience, you could apply for the prestigious, highest professional qualification on the continent, the AMC’s sought after Certified Professional Marketer Africa – CPMkt (A).

In addition to prescribed textbooks, the IMM Graduate School provides you with module-specific learner guides which have been developed to direct you through your independent learning process. As you progress through each syllabus, exercises and self-evaluation, the learner guides help you to monitor your understanding of the concepts. General exam and tutorial letters are made available via our easy to use eLearn facility, as are module specific tutorial letters.

Strategic Marketing - the official publication of the IMM (SA)

International recognition

Launched in 2008, Strategic Marketing has become the leading publication in the marketing industry. Comprising high-level, well-researched and in-depth articles and interviews with a strong academic focus, Strategic Marketing lives up to its claim of being coherent, credible and courageous. It includes regular unbiased perspectives of local and international marketing and industry trends and features informed opinions from industry leaders, well-known academics, practitioners and trendsetters. For further information please visit www.imminstitute.co.za. Distance Learning The IMM Graduate School provides the exciting opportunity and convenience of distance learning to its students. Our students register directly with the IMM Graduate School and can then study towards their qualification anywhere in the world. A major benefit of distance learning is that you have the flexibility to study in your own time, at your own pace, without having to adhere to lecture schedules or timetables. Through your own self-directed learning approach you can reach your goals as you are able to monitor, evaluate and regulate your plans and learning strategies. You are able to plan your preferred timelines using a structured assessment framework for each semester. These assessments contribute towards your final assessment mark and feeback on your performance in these assignments can assist you in your exam preparations.

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Most overseas countries recognise South African qualifications that are registered by the South African Qualification Authority (SAQA) and compare them to specific levels within the country’s education system. All IMM Graduate School qualifications are registered with SAQA. IMM Recruitment IMM Graduate School students and graduates seeking employment opportunities within the field of marketing may also submit their CVs to register with IMM Recruitment, which will endeavour to match them with relevant marketing positions within organisations. In recognising the outstanding quality of its qualifications and the excellent calibre of its graduates, the IMM Graduate School is regularly approached by organisations that need to fill marketing positions to drive their business processes. IMM Recruitment is perfectly positioned to procure marketing staff for positions within organisations. For further information go to www.imminstitute.co.za. National Qualifications Framework The format of all qualifications in South Africa is governed by the National Qualifications Framework (NQF) Act, 2008 that came into being through the South African Qualifications Authority (SAQA). SAQA is responsible for overseeing the development and implementation of the NQF and provides a standard

format in which qualifications may be offered by private and public institutions. The NQF aims to provide qualifications that enjoy national recognition and, where appropriate, international comparability. It also strives to provide clear learning paths in the qualifications’ structures, and facilitates and supports life-long learning and career advancement. The NQF assures the quality of outcomes of education, training and career paths – a significant force in the transformation of education and training in South Africa. Where the older version of the NQF differentiated between eight levels of qualifications, the reworked NQF now provides for ten different levels of qualifications. Higher education qualifications occupy six levels on the NQF, levels 5 to 10, referred to as the HEQSF (Higher Education Qualifications Sub-Framework). There has also been a change in the titles and types of qualifications; the minimum credit ratings per qualification; the number of credits that can be transferred to higher qualifications; exit-level outcomes and associated criteria; and an aspect known as work-integrated learning. The IMM Graduate School was one of the first private institutions to receive accreditation for its programmes in terms of the NQF. As per all higher education institutions, including public universities, the IMM Graduate School has redesigned its programmes to ensure alignment to the HEQSF. In the redesign of its programmes, the IMM Graduate School has worked in close collaboration with the local and international marketing industry, and in consultation with leading academic experts in the field of marketing management. The new qualifications are not only aligned with the HEQSF requirements, but will position IMM Graduate School students in an even stronger position for job and career acceleration opportunities in the industry.

Financial Aid All undergraduate students may apply for an IMM Graduate School bursary. Bursaries are awarded on the basis of financial need and academic achievement. Bursary fees do not cover accommodation or pocket money. Bursaries will cover registration and assessment fees. To download the Bursary Application Form please visit www.immgsm.ac.za. Alumni The IMM Graduate School has a proud heritage of over 19 000 graduates working in top positions globally. In a survey of 5 700 alumni conducted in 2011/2012, the IMM Graduate School established that alumni work in fields as diverse as banking, pharmaceuticals FMCG and telecommunications. It is evident that the IMM Graduate School is a recognised institution in the workplace in Africa and provides graduates with an array of career opportunities – both for the undergraduate completing studies immediately after school and the experienced working adult engaged in postgraduate studies. You can access more information about IMM Graduate School alumni at www.immgsm.ac.za. Student Support As a distance learning education institution, the IMM Graduate School ensures that students are provided with all requirements for successful selfstudy, i.e. a Resource Pack, which includes a Learner Guide per module, a list of prescribed textbooks and DVDs (where applicable). Online, telephone and email support is also available. General and modulespecific tutorial letters, for certain modules, are made available during the course of every semester. Questions of an academic nature may be addressed to: Undergraduate Programmes [email protected] Postgraduate Programmes [email protected]

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Admission criteria with special reference to the National Senior Certificate (NSC) For prospective students who have exited the school system as from 2008, please note: The minimum statutory requirements to obtain the National Senior Cerficate is an achievement rating of 40% in three subjects, one of which is an official language at home language level, and 30% in three subjects. For all IMM Graduate School programmes, a National Senior Certificate or equivalent is required, including an achievement rating of at least 3 (40–49%) in English home language or 4 (50–59%) in English first additional language. The minimum statutory requirement to achieve a matric exemption is a National Senior Certificate with an achievement rating of 4 (50–59%) in at least four recognised 20-credit subjects. The following are recognised 20-credit National Senior Certificate subjects:

Accounting

History

Agricultural Science

Information Technology

Business Studies

Life Sciences

Consumer Science

Mathematics

Dramatic Arts

Mathema cal Literacy

Economics

Music

Engineering

Physical Science

Graphics and Design

Religious Studies

Geography

Visual Arts

Languages (two additional languages over and above official languages) Submission of Qualifications for Admission All qualifications submitted for admission should be certified by a registered Commissioner of Oaths.

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Academic programmes: Foundation Pre-Varsity Programme The Pre-Varsity Programme is designed for students who wish to undertake a BBA or BCom and have met the minimum requirements for admission to a diploma programme at a higher educa on ins tu on.

The Pre-Varsity Programme can be completed in one year. This programme must be completed within two years.

The Pre-Varsity Programme comprises of six compulsory modules:

Students can only commence with the BBA or BCom a er successfully comple ng the Pre-Varsity Programme.

Rules and regula ons for the Pre-Varsity Programme:

Marke ng 1 Academic Literacy and Project 1 Business Communica on 1 Business Management 1 Business Numeracy 1 Economic Principles 1

Admission criteria for the Pre-Varsity Programme Admission criteria for prospec ve students who have matriculated up to and including 2007: Senior Cer ficate (Grade 12) plus a mark of at least 30% on higher grade or 40% on standard grade in Mathema cs. Admission criteria for prospec ve students who have matriculated and exited the school system as from 2008: Na onal Senior Cer ficate (NSC), Na onal Cer ficate Voca onal (NCV) or equivalent. The student must have met the minimum requirements for admission to a diploma programme at a higher educa on ins tu on including: - An achievement ra ng of at least 3 (40–49%) in English home language or 4 (50–59%) in English first addi onal language; - Plus an achievement ra ng of at least 2 (30–39%) in Mathema cs or 4 (50–59%) in Mathema cal Literacy.

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Academic programmes: Undergraduate Certificate Programmes Higher Certificate in Marketing

Higher Certificate in Export Management

The Higher Certificate in Marketing is offered as a basic entry-level marketing qualification at level 5 of the NQF (HEQSF aligned) and consists of 135 credits. The Higher Certificate in Marketing comprises of seven modules:

The Higher Certificate in Export Management is offered as a basic entry-level export qualification at level 5 of the NQF (HEQSF aligned) and consists of 135 credits. The Higher Certificate in Export Management comprises seven modules:

Marketing 1 (20 credits) Academic Literacy 1 (15 credits) Fundamentals of Business Communication 1 (20 credits) Business Management 1 (20 credits) Business Numeracy 1 (20 credits) Economic Principles 1 (20 credits) Sales Management 1 (20 credits) The Higher Certificate in Marketing can be completed within a minimum of one year study. This certificate must be completed within four years.

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Marketing 1 (20 credits) Academic Literacy 1 (15 credits) Basics of Export Trade 1 (20 credits) Business Communication 1 (20 credits) Business Numeracy 1 (20 credits) Export Administration 1 (20 credits) Sales Management 1 (20 credits) The Higher Certificate in Export Management can be completed within a minimum of one year study. This certificate must be completed within four years.

Certificate Programmes

Admission criteria for Certificate Programmes Admission criteria for prospective students who have matriculated up to and including 2007: Senior Certificate (Grade 12) or equivalent. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. Admission criteria for prospective students who have matriculated and exited the school system as from 2008: National Senior Certificate (NSC), National Certificate Vocational (NCV) or equivalent. The student must have met the minimum requirements for admission to a higher certificate programme at a higher education institution. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain an NSC. Admission criteria for non-South African applicants An equivalent NQF level 4 qualification. To view the undergraduate entrance requirements for prospective students who have qualified with a “O” level and “A” level school leaving certificate please visit www.immgsm.ac.za and click on Programmes, Admission Criteria. Non-South African students who want to write in South Africa must have a relevant work permit, study permit or permanent/temporary residence permit. All other foreign qualifications must be evaluated by SAQA or HESA.

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Academic programmes: Undergraduate Diploma Programmes Diploma in Marketing Management The Diploma in Marketing Management is offered as an intermediate qualification at level 6 of the NQF (HEQSF aligned) and consists of 360 credits. The Diploma in Marketing Management comprises compulsory and elective modules. The Diploma in Marketing Management comprises of 18 modules and is structured as follows: Year 1 Marketing 1 (20 credits) Academic Literacy 1 (non-credit bearing) Business Communication 1 (20 credits) Business Management 1 (20 credits) Economic Principles 1 (20 credits) Financial Management 1 (20 credits) Sales Management 1 (20 credits) Year 2 Marketing 2 (20 credits) Basic Marketing Research 2 (20 credits) Business Management 2 (20 credits) Financial Management 2 (20 credits) Marketing Communications 2 (20 credits) Elective (20 credits) Year 3 Marketing 3 (20 credits) Africa and Global Marketing 3 (20 credits) Work Integrated Learning 3 (40 credits) Elective (20 credits) Elective (20 credits)

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Electives You will need to select three of the following modules: Business Law 1 (20 credits) Business-to-Business Marketing (20 credits) Destination Marketing (20 credits) Digital Marketing (20 credits) Entrepreneurship (20 credits) Product Management (20 credits) Retail Marketing (20 credits) Services Marketing (20 credits) The Diploma in Marketing Management can be completed within a minimum of three years study. The Diploma in Marketing Management must be completed within eight years.

Diploma Programmes Diploma in Export Management The Diploma in Export Management is offered as an intermediate qualification at level 6 of the NQF (HEQSF aligned) and consists of 360 credits. The Diploma in Export Management comprises of 19 modules and is structured as follows: Year 1 Marketing 1 (20 credits) Academic Literacy 1 (non-credit bearing) Business Communication 1 (20 credits) Business Management 1 (20 credits) Economic Principles 1 (20 credits) Export Administration 1 (20 credits) International Trade 1 (20 credits) Year 2 Marketing 2 (20 credits) Business Management 2 (20 credits) Export Administration 2 (20 credits) Export Management 2 (20 credits) Finance and Payments 2 (20 credits) International Trade Law 2 (20 credits) Year 3 International Export Trade Strategy 3 (20 credits) Africa and Global Marketing 3 (20 credits) Business Management 3 (20 credits) Finance and Payments 3 (20 credits) International Economics 3 (20 credits) International Trade Law 3 (20 credits) The Diploma in Export Management can be completed within a minimum of three years study. The Diploma in Export Management must be completed within eight years.

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Academic programmes: Undergraduate Diploma Programmes

Admission Criteria for Diploma Programmes Admission requirements for prospective students who have matriculated up to and including 2007: Senior Certificate (Grade 12) or equivalent. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, and must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. Admission requirements for prospective students who have matriculated and exited the school system as from 2008: National Senior Certificate (NSC), National Certificate Vocational (NCV) or equivalent, including an achievement rating of at least 3 (40–49%) in English home language or 4 (50–59%) in English first additional language. The student must have met the minimum requirements for admission to a diploma programme at a higher education institution. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, and must include work-related experience and a SAPS affidavit stating that they did not obtain an NSC.

Articulation from the Higher Certificate in Marketing to the Diploma in Marketing Management Graduates must have successfully completed all the modules on the Higher Cer cate in Marke g offered by the IMM Graduate School. Application procedure Applications must be submitted to the National Registrar within a five-year period after qualifying with any of the above-mentioned qualifications. On receiving the application, the Registrar will inform the applicant which additional modules need to be completed in order to qualify for the conferral of the Diploma in Marketing Management. The articulation must be completed within six years. All other foreign qualifications must be evaluated by SAQA or HESA.

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Degree Programmes Bachelor of Business Administration (BBA) in Marketing Management The BBA in Marketing Management is offered at level 7 of the NQF (HEQSF aligned) and consists of 400 credits. The BBA in Marketing Management comprises of compulsory modules and elective modules. This degree comprises 21 modules and is structured as follows: Year 1 Marketing 1 (20 credits) Academic Literacy 1 (non-credit bearing) Business Communication 1 (20 credits) Business Management 1 (20 credits) Business Statistics 1 (20 credits) Economic Principles 1 (20 credits) Financial Management 1 (20 credits) Year 2 Marketing 2 (20 credits) Brand Management 2 (20 credits) Business Management 2 (20 credits) Financial Management 2 (20 credits) Marketing Communications 2 (20 credits) Marketing Research: Theory 2 (20 credits) Elective (20 credits)

Electives You will need to select two of the following modules: Business Law 1 (20 credits) Business-to-Business Marketing (20 credits) Destination marketing (20 credits) Digital Marketing (20 credits) Entrepreneurship (20 credits)\ Product Management (20 credits) Retail Marketing (20 credits) Services Marketing (20 credits) The BBA in Marketing Management can be completed within a minimum of three years study. The BBA in Marketing Management must be completed within eight years.

Year 3 Marketing 3 (20 credits) Africa and Global Marketing 3 (20 credits) Business Management 3 (20 credits) Financial Management 3 (20 credits) Marketing Project 3 (20 credits) Marketing Research: Project 3 (20 credits) Elective (20 credits)

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Academic programmes: Undergraduate Degree Programmes Bachelor of Commerce (BCom) in Marketing and Management Science The BCom in Marketing and Management Science is offered at level 7 of the NQF (HEQSF aligned) and consists of 360 credits. This qualification comprises 19 compulsory modules and is structured as follows: Year 1 Marketing 1 (20 credits) Academic Literacy 1 (non-credit bearing) Business Management 1 (20 credits) Business Statistics 1 (20 credits) Economics Principles (20 credits) Financial Management 1 (20 credits) Supply Chain Management 1 (20 credits) Year 2 Marketing 2 (20 credits) Business Management 2 (20 credits) Business Research: Theory 2 (20 credits) Financial Management 2 (20 credits) Project Management 2 (20 credits) Supply Chain Management 2 (20 credits) Year 3 Marketing 3 (20 credits) Business Management 3 (20 credits) Business Project 3 (20 credits) Business Research: Project 3 (20 credits) Operations Management 3 (20 credits) Supply Chain Management 3 (20 credits) The BCom in Marketing and Management Science can be completed within a minimum of three years study. The BCom in Marketing and Management Science must be completed within eight years.

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Degree Programmes

Admission criteria for Degree Programmes Admission criteria for prospective students who have matriculated up to and including 2007: Senior Certificate (Grade 12) with university exemption, plus a mark of at least 40% on higher grade or 50% on standard grade in Mathematics. An NQF level 5 certificate with an overall pass rate of 60% or above. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, but have written and passed at least four higher grade or four standard grade subjects at Matric level. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a Senior Certificate. A certified copy of subjects passed must be included. Students over the ages of 45 may apply as mature age applicants. Admission criteria for prospective students who have matriculated and exited the school system as from 2008: National Senior Certificate (NSC) or National Certificate Vocational (NCV) with an achievement rating of at least 3 (40–49%) in English home language or 4 (50–59%) in English first additional language, plus an achievement rating of at least 3 (40–49%) in Mathematics or 5 (60–69%) in Mathematical Literacy. An NQF level 5 certificate with an overall pass rate of 60% or above. The student must have met the minimum requirements for admission to a degree programme at a higher education institution. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, but have written and passed at least 4 NSC subjects at Matric level with a pass of 40%. The CV must include work-related experience and a SAPS affidavit stating that they did not obtain a NSC. A certified copy of subjects passed must be included. Students over the ages of 45 may apply as mature age applicants.

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Academic programmes: Undergraduate Degree Programmes Articulation from the Diploma in Marketing Management offered by the IMM Graduate School to the BBA in Marketing Management Admission criteria Graduates must have successfully completed all modules on the Diploma in Marketing Management. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing Management. The articulation from the Diploma in Marketing Management to the BBA in Marketing Management consists of seven compulsory modules and two electives. The articulation must be completed in five years. Compulsory modules Brand Management 2 (20 credits)* Business Statistics 1 (20 credits) Business Management 3 (20 credits) Financial Management 3 (20 credits) Marketing Project 3:(20 credits) Marketing Research: Theory 2 (20 credits) Marketing Research: Project 3 (20 credits) * Students who have completed Brand Management as an elective on the Diploma in Marketing Management must select and pass an extra elective. * If Economics Principles 1 has not been passed then Economic Principles 1 must be written and passed. * If Academic Literacy 1 has not been passed then Academic Literacy 1 must be written and passed.

Electives You will need to select two of the following: (No credits will be granted for electives completed on the Diploma in Marketing Management.) Business Law 1 (20 credits) Business-to-Business Marketing (20 credits) Destination Marketing (20 credits) Digital Marketing (20 credits) Entrepreneurship (20 credits) Product Management (20 credits) Retail Marketing (20 credits) Services Marketing (20 credits)

Articulation from the Diploma in Marketing (IMM Graduate School programme offered prior to 2011) to the BBA in Marketing Management Admission criteria Graduates must have successfully completed all modules on the Diploma in Marketing. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing. The articulation from the Diploma in Marketing to the BBA in Marketing Management consists of eight compulsory modules and two electives. The articulation must be completed in five years. Compulsory modules Academic Literacy 1 (non-credit bearing) Brand Management 2 (20 credits) Business Management 2 (20 credits)* Business Management 3 (20 credits) Financial Management 1 (20 credits) Financial Management 2 (20 credits) Marketing Project 3 (20 credits) Marketing Research: Project 3 (20 credits)

Electives You will need to select two of the following: Business-to-Business Marketing (20 credits) Destination Marketing (20 credits) Digital Marketing (20 credits) Entrepreneurship (20 credits) Product Management (20 credits) Retail Marketing (20 credits) Services Marketing (20 credits)

* Graduates who wrote Business Management on the Diploma in Marketing prior to 2011 will write Business Management 1 instead of Business Management 2.

18

Degree Programmes

Articulation from the Diploma in Marketing Management offered by the IMM Graduate School, to the BCom in Marketing and Management Science Admission criteria Graduates must have successfully completed all modules on the Diploma in Marketing Management. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing Management. The articulation from the Diploma in Marketing Management to the BCom in Marketing and Management Science consists of eleven compulsory modules. The articulation must be completed in four years. Compulsory modules Academic Literacy 1* (20 credits) Business Management 3 (20 credits) Business Project 3 (20 credits) Business Research: Theory 2 (20 credits) Business Research: Project 3 (20 credits) Business Statistic 1 (20 credits)

Operations Management 3 (20 credits) Project Management 2 (20 credits) Supply Chain Management 1 (20 credits) Supply Chain Management 2 (20 credits) Supply Chain Management 3 (20 credits)

* Students who wrote Academic Literacy on the Diploma in Marketing Management will not need to write this module. * If Economics Principles 1 has not been passed then Economic Principles 1 must be written and passed.

Articulation from the Diploma in Marketing (programme offered by the IMM Graduate School pre-2011) to the BCom in Marketing and Management Science Admission criteria Graduates must have successfully completed all modules on the Diploma in Marketing. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing. The articulation from the Diploma in Marketing to the BCom in Marketing and Management Science consists of twelve compulsory modules. The articulation offered by the IMM Graduate School, must be completed within five years. Compulsory modules Academic Literacy 1 (20 credits) Business Management 2 (20 credits)* Business Management 3 (20 credits) Business Project 3 (20 credits) Business Research: Project 3 (20 credits) Financial Management 1 (20 credits)

Financial Management 2 (20 credits) Operations Management 2 (20 credits) Project Management 2 (20 credits) Supply Chain Management 1 (20 credits) Supply Chain Management 2 (20 credits) Supply Chain Management 3 (20 credits)

* Students who wrote Business Management on the Diploma in Marketing prior to 2011, will write Business Management 1 instead of Business Management 2. * Students who wish to articulate from the Higher Certificate to the BBA or BCom must contact the National Registrar who will confirm which modules will be carried forward to either degree.

19

Academic programmes: Postgraduate Postgraduate Diploma in Marketing Management The Postgraduate Diploma in Marketing Management is offered at level 8 of the NQF (HEQSF aligned) and consist of 120 credits. This Diploma is aimed at people in, or moving towards, a senior marketing position, who already hold a recognised undergraduate qualification and want to enhance their marketing skills and knowledge.

The Postgraduate Diploma in Marketing Management comprises five compulsory modules: Advanced Brand Management 4 (20 credits) Advanced Digital Marketing 4 (20 credits) Advanced Global Marketing 4 (20 credits) Advanced Marketing Practicum and Project 4 (40 credits) Advanced Strategic Marketing: Theory and Practice 4 (20 credits)

The programme is divided up as follows: Submission of assignments in each module except Advanced Marketing Practicum and Project 4. Please refer to the Calendar of Events. An open book examination in each module, except Advanced Marketing Practicum and Project 4. Please refer to the Calendar of Events.

The Postgraduate Diploma in Marketing Management can be completed within a minimum of one year study. The Postgraduate Diploma in Marketing Management must be completed within four years.

Completion of a marketing practicum and project. No assignment or examination is required. There will be a practical assessment. All modules on the programme are compulsory.

Admission criteria for Postgraduate Diploma Programme An appropriate and recognised three-year qualification on NQF level 7. A minimum of three years appropriate marketing or marketing-related experience. An access module, Marketing 1, may be required if the work experience is less than 3 years. A CV and a motivational letter are required. Applicants are required to complete the Postgraduate Application for Admission Form for the Postgraduate Diploma in Marketing Management, which, together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to: Postgraduate Student Support Administrator IMM Graduate School PO Box 91820, Auckland Park, 2006 A non-refundable deposit (see fee structure) must accompany the application form. Applicants may be required to attend a selection interview at the discretion of the IMM Graduate School.

20

Bachelor of Philosophy (BPhil) Honours in Marketing Management

The BPhil Honours in Marketing Management is offered at level 8 of the NQF (HEQSF aligned) and consists of 140 credits. The programme is divided up as follows: Submission of assignments in certain modules. Please refer to the Calendar of Events. An open book examination in certain modules. Please refer to the Examination timetable.

Electives You will need to select one of the following: Advanced Brand Management 4 (20 credits) Advanced Digital Marketing 4 (20 credits) Advanced Services Marketing 4 (20 credits) The BPhil Honours in Marketing Management can be completed within a minimum of 18 months study. The BPhil Honours in Marketing Management must be completed within four years.

Completion of a marketing practicum. No examination or assignment required. There will be a practical assessment. Completion of a marketing research report. No examination or assignment required. There will be a practical assessment. Registration for this module is done annually, by 1 March. The BPhil Honours in Marketing Management comprises five compulsory and one elective module and is structured as follows: Advanced Global Marketing 4 (20 credits) Advanced Marketing Practicum 4 (30 credits) Advanced Marketing Research: Theory 4 (20 credits) Advanced Marketing Research: Report 4 (30 credits) Advanced Strategic Marketing: Theory and Practice 4 (20 credits) Elective (20 credits)

21

Academic programmes: Postgraduate

Admission criteria for BPhil Honours A suitable Bachelor’s Degree on NQF level 7 with Marketing 3 as a major module. Any other equivalent qualification. A CV and a motivational letter are required. Applicants are required to complete the Postgraduate Application for Admission Form for BPhil Honours in Marketing Management, which, together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to: Postgraduate Student Support Administrator IMM Graduate School PO Box 91820, Auckland Park, 2006 A non-refundable deposit (see fee structure) must accompany the application form. Applicants may be required to attend a selection interview at the discretion of the IMM Greduate School.

Articulation from the Postgraduate Diploma in Marketing Management to the BPhil Honours in Marketing Management, offered by the IMM Graduate School Admission criteria Graduates must have successfully completed all modules on the Postgraduate Diploma in Marketing Management. Articulation must be submitted within a five-year period after qualifying with the Postgraduate Diploma in Marketing Management. The articulation from the Postgraduate Diploma in Marketing Management to the BPhil Honours in Marketing Management consists of two compulsory modules and one elective. The articulation must be completed in three years. Compulsory modules Advanced Marketing Research: Theory 4 (20 credits) Advanced Marketing Research: Report 4 (20 credits) Electives Advanced Services Marketing 4 (20 credits)

22 IMM GSM

MastersProgr Degree of Philosophy (MPhil) in Marketing The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation which must be completed within four years.

Admission criteria for MPhil A student who is in possession of the following may apply for admission: oll BCom Honours with Marketing and Research Methodology on the NQF Level 8 (HEQSF aligned); or BPhil Honours with Marketing and Research Methodology on the NQF Level 8 (HEQSF aligned); or BA Honours in Marketing Communications with Marketing and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned). Any other equivalent qualifications. An overall average of 60% must have been achieved on the NQF level 8 qualification. A CV and motivational letter are required. Applicants are required to complete the Postgraduate Application for Admission Form for the MPhil in Marketing, which together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to: The Registrations Officer IMM Graduate School P O Box 91820, Auckland Park, 2006 In addition, students may be required to submit a provisional research proposal to the IMM Graduate School Research Committee. A non-refundable deposit (see fee structure) must accompany the Postgraduate Application for Admission Form. The Dean may refuse a student admission to the Masters qualification, if he/she is of the opinion that the student’s academic background does not meet the required academic standards for the proposed studies. The Dean also has the right to prescribe any additional modules on honours level to ensure that the candidate complies with all requirements.

23

Assessment Process The assessment process for each module is made up of two components: assignments and examinations. The assignments and examinations are conducted in English. Students must complete one assignment and one examination per module, except for the following modules: Work Integrated Learning 3 Academic Literacy 1 Academic Literacy and Project 1 Marketing Research: Project 3 Marketing Project 3 Business Project 3 Business Research: Project 3 Supply Chain Project 3 Advanced Marketing Practicum 4 Advanced Marketing Research: Report 4 The above are practical assessments. English language is used as the medium of instruction for all assessments. Assignments The assignments allow students to assess their progress, while feedback enables each student to ascertain where they may need to focus before writing their examinations Assignments must be submitted to the IMM Graduate School on or before the specified date and time. It is the student’s responsibility to ensure that the IMM Graduate School receives his/her assignment/s on or before the specified date. It is recommended that the assignment is typed (excluding specified modules) as marks will be awarded for presentation The instructions for completing and submitting assignments are available on the IMM Graduate School website (www.immgsm.ac.za), in the Student Yearbook or at any IMM GSM office. Assignment results are released (as percentages) on a specified date. Please refer to the Calendar of Events for the exact date.

24

The maximum number of words, unless specifically stated, for an Undergraduate assignment is 1500 words, for first year modules. For second year and third year modules the maximum number of words is 2500. The maximum number of words for a Postgraduate assignment is 3500 words. Fourteen days after the assignment submission date, a comprehensive marking guideline per undergraduate module is placed on the IMM Graduate School website to assist students in judging their performance. Examina The IMM Graduate School has two semesters per year. Students wishing to write examinations in either semester are required to register with the IMM Graduate School for the chosen modules on or before the examination registration closing date, as per the Calendar of Events. Students wishing to write examinations must: have all fees fully paid; have completed and submitted the applicable registration form; have read and signed the Examination Policy and Procedures found on the IMM Graduate School website or in the IMM Graduate School Yearbook. The registration form must be completed in its entirety and submitted to the IMM Graduate School, together with the assessment fee/s (or proof of payment). The IMM Graduate School will acknowledge acceptance of the original registration form by publishing an Exam Confirmation Letter on the Student Portal (www.immgsm.ac.za). If there is a credit on the student’s account, a registration form must still be submitted. A registration form must be completed for each semester. The examination mark constitutes 80% of the final assessment mark per module, unless otherwise specifically stated. Students may write up to four modules per examination session. However, the modules selected must fit within the constraints of the IMM Graduate School examination timetable.

The following modules must be passed in the prescribed order: Marketing 1 before Marketing 2 Marketing 2 before Marketing 3 Marketing 3 before Marketing Project 3 Supply Chain Management 1 before Supply Chain Management 2 Supply Chain Management 2 before Supply Chain Management 3 Supply Chain Management 3 before Supply Chain Project 3

Marketing 3 is the final module on the Diploma in Marketing Management. It is recommended that students register to write this examination only after successful completion of all other modules. It is recommended that students complete and pass Advanced Strategic Marketing: Theory and Practice 4 and Advanced Marketing Research: Theory 4 before attempting Advanced Marketing Practicum 4 or Advanced Marketing Practicum and Project 4. It is recommended that students do not take Advanced Marketing Research Report 4 and Advanced Marketing Practicum 4 in the same semester.

Business Management 1 before Business Management 2 Business Management 2 before Business Management 3 Financial Management 1 before Financial Management 2 Financial Management 2 before Financial Management 3 Marketing Research: Theory 2 before Marketing Research: Project 3 Business Research: Theory 3 before Business Research: Project 3 Advanced Marketing Research: Theory 4 before Advanced Marketing Research: Report 4 Academic Literacy 1 (AL101) must be passed before attempting any second year modules. It is recommended that Business Statistics 1 is passed before attempting Marketing Research: Theory 3. It is recommended that all first year modules on the undergraduate diploma or degree be completed before attempting any second year modules and that all second year modules be completed before attempting any third year modules.

25

Assessment: Examination Timetable May 2016 Date

Morning Session - Start Time: 09:00

Afternoon Session - Start Time: 14:00

16 May | Mon

Advanced Digital Marketing 4 (ADM401) – Open book Advanced Services Marketing 4 (ASER401) – Open book

17 May | Tues

Financial Management 1 (FM101)

18 May | Wed

Economic Principles 1 (ECOP101)

19 May | Thu

Marketing 1 (MAR101)

20 May | Fri

Advanced Strategic Marketing 4: Theory & Practice (ASM401) - Open book

23 May | Mon

Advanced Global Marketing 4 (AGM401) – Open book Marketing 3 (MAR303) – Open book International Export Trade Strategy 3 (ETS301) – Open book

24 May | Tue

Entrepreneurship (ENT001) Sales Management 1 (SAM101) Advanced Brand Management 4 (ABM401) – Open book

25 May | Wed

Business Communication 1 (BC101)

26 May | Thu

Business Management 1 (BM101)

27 May | Fri

Advanced Marketing Research: Theory 4 (AMRT401) – Open book

Economics 2 (ECO201) Project Management 2 (PRM201) Business-to-Business Marketing (BBM001) Basic Marketing Research 2 (BMR201) Basics of Export Trade 1 (BET101) International Economics 3 (IE301) Business Management 3 (BM303) Services Marketing (SEM001) International Trade 1 (IT101) Marketing 2 (MAR202) Product Management (PM001) Finance & Payments 2 (FP201) Supply Chain Management 3 (SCM303) Financial Management 2 (FM202) Retail Marketing (RM001) Operations Management 3 (OM301) Finance & Payments 3 (FP302) Business Law 1 (BL101) Tourism & Hospitality Marketing (THM001)/Destination Marketing (DSM001 Supply Chain Management 2 (SCM202) Export Management 2 (EM201) Fundamentals of Business Communication 1 (FBC101) Distribution & Logistics Management 2 (DLM201) Business Numeracy 1 (BN101) Export Administration 2 (EA201) Supply Chain Management 1 (SCM101) Business Management 2 (BM202) e-Commerce (EC001)/Digital Marketing (DM001) Export Administration 1 (EA101) Business Statistics 1 (BS101) Human Resource Management (HRM001/HRM301) International & Africa Marketing 3 (IAM301) African and Global Marketing 3 (AFGM301) Marketing Communications 2 (MC201) International Marketing 3 (IM301) International Trade Law 2 (ITL201) Marketing Research: Theory 2/3 (MRT201/MRT301) Business Research: Theory (BRT201/BRT301) International Trade Law 3 (ITL301) Economics 1 (ECO101) Brand Management (BM001/BM201) Financial Management 3 (FM303)

Please read the IMM Graduate School’s Examination Policy & Procedures in the Student Yearbook or on www.immgsm.ac.za Note: 1. All morning sessions on Tuesdays, Wednesdays and Thursdays start at 9:00* and end at 12:00*, except Advanced Brand Management 4 which starts at 9:00* and ends at 13:00*. 2. All morning sessions on Mondays and Fridays start at 9:00* and end at 13:00*. 3. All afternoon sessions start at 14:00* and end at 17:00*. 4. Students writing examinations must be seated in their respective examination venues 15 minutes before the examination is due to commence. 5. The doors to the exam venue close 10 minutes prior to the start of the examination. 6. A confirmation letter and ID/Passport/Drivers License is compulsory to gain access to the examination venue.

*Please note the stipulated times refer to South African times. Please note that due to circumstances beyond the control of the IMM Graduate School, dates may be subject to change. Any changes to the examination timetable will be communicated on the IMM Graduate School website and/or via SMS/email.

26

Assessment: Examination Timetable October 2016 Date

Morning Session - Start Time: 9:00*

Afternoon Session - Start Time: 14:00*

17 Oct | Mon

Advanced Digital Marketing 4 (ADM401) – Open book Advanced Services Marketing 4 (ASER401) – Open book

18 Oct | Tues

Financial Management 1 (FM101)

19 Oct | Wed

Economic Principles 1 (ECOP101)

20 Oct | Thu

Marketing 1 (MAR101)

21 Oct | Fri

Advanced Strategic Marketing 4: Theory & Practice (ASM401) - Open book

24 Oct | Mon

Advanced Global Marketing 4 (AGM401) – Open book Marketing 3 (MAR303) – Open book International Export Trade Strategy 3 (ETS301) – Open book

25 Oct | Tue

Entrepreneurship (ENT001) Sales Management 1 (SAM101) Advanced Brand Management 4 (ABM401) – Open book

26 Oct | Wed

Business Communication 1 (BC101)

27 Oct | Thu

Business Management 1 (BM101)

28 Oct | Fri

Advanced Marketing Research: Theory 4 (AMRT401) – Open book

Economics 2 (ECO201) Project Management 2 (PRM201) Business-to-Business Marketing (BBM001) Basic Marketing Research 2 (BMR201) Basics of Export Trade 1 (BET101) International Economics 3 (IE301) Business Management 3 (BM303) Services Marketing (SEM001) International Trade 1 (IT101) Marketing 2 (MAR202) Product Management (PM001) Finance & Payments 2 (FP201) Supply Chain Management 3 (SCM303) Financial Management 2 (FM202) Retail Marketing (RM001) Operations Management 3 (OM301) Finance & Payments 3 (FP302) Business Law 1 (BL101) Tourism & Hospitality Marketing (THM001)/Destination Marketing (DSM001) Supply Chain Management 2 (SCM202) Export Management 2 (EM201) Fundamentals of Business Communication 1 (FBC101) Distribution & Logistics Management 2 (DLM201) Business Numeracy 1 (BN101) Supply Chain Management 1 (SCM101) Export Administration 2 (EA201) Business Management 2 (BM202) e-Commerce (EC001)/Digital Marketing (DM001) Export Administration 1 (EA101) Business Statistics 1 (BS101) Human Resource Management (HRM001/HRM301) International & Africa Marketing 3 (IAM301) Africa and Global Marketing 3 (AFGM301) Marketing Communications 2 (MC201) International Marketing 3 (IM301) International Trade Law 2 (ITL201) Marketing Research: Theory 2/3 (MRT201/MRT301) Business Research: Theory (BRT201/BRT301) International Trade Law 3 (ITL301) Economics 1 (ECO101) Brand Management (BM001/BM201) Financial Management 3 (FM303)

Please read the IMM Graduate School’s Examination Policy & Procedures in the Student Yearbook or on www.immgsm.ac.za Note: 1. All morning sessions on Tuesdays, Wednesdays and Thursdays start at 9:00* and end at 12:00*, except Advanced Brand Management 4 which starts at 9:00* and ends at 13:00*. 2. All morning sessions on Mondays and Fridays start at 9:00* and end at 13:00*. 3. All afternoon sessions start at 14:00* and end at 17:00*. 4. Students writing examinations must be seated in their respective examination venues 15 minutes before the examination is due to commence. 5. The doors to the exam venue close 10 minutes prior to the start of the examination. 6. A confirmation letter and ID/Passport/Drivers License is compulsory to gain access to the examination venue.

*Please note the stipulated times refer to South African times. Please note that due to circumstances beyond the control of the IMM Graduate School, dates may be subject to change. Any changes to the examination timetable will be communicated on the IMM Graduate School website and/or via SMS/email.

27

Calendar of Events 2016 Date

Activity

4 December 2015

Assignments: 2016 - Semester One on web

15 December 2015

Closing date: Early registra

8 January 2016

Closing date: October 2015 examina

30 January 2016

Closing date: Exemp

at all IMM Graduate School offices nt Feedback Report (AFR)/Result Appeal (RA)

ca

ster One 2016)

12 February 2016

Release Result Appeal (RA)/Assessment Feedback Report (AFR): October 2015 examina

17 February 2016

Closing date: Postgraduate Applica

19 February 2016

Closing date: May examina

ster One 2016) ro Forma and Tax Invoices

22 February 2016

Closing date: Script viewing a er RA/AFR

24 February 2016

Closing date: Postgraduate applica

1 March 2016

Closing date: Semester One student registra

2 - 9 March 2016

Closing date: Late registra

9 March 2016

Closing date: Online registra

15 March 2016

Closing date: Assignments before 15h00

2 April 2016

Zimbabwe region: Annual Gradua

raduate School graduates (Semester One 2016) forms and payments (Without late registra

ate registra

redit card payment only on student portal

8 April 2016

Closing date: Exam cancella

8 April 2016

Cape Town region: Annual Gradua

14 April 2016

KwaZulu-Natal region: Annual Gradua

22 April 2016

Gauteng region: Annual Gradua

/altera

venue changes - May exams except AMRR402 and AMP401 remony 14h00 remony 14h00

remony 13h00

6 May 2016

Release marks: Assignments Semester One 2016

16 - 27 May 2016

May examina

1 June 2016

Assignments: Semester Two 2016 on web

1 June 2016

Semester Two registra

30 June 2016

Closing date: Exemp

10 July 2016

Semester One results released

ca

ster Two 2016)

17 July 2016

Closing date: May exams - Assessment Feedback Report (AFR)/Result Appeal(RA)

17 July 2016

Closing date: Postgraduate Applica

22 July 2016

Closing date: October examina

ster Two 2016) ro Forma and Tax Invoices raduates (Semester Two 2016)

22 July 2016

Closing date: Postgraduate applica

3 August 2016

Closing date: Semester Two student registra

5 August 2016

Release Result Appeal (RA)/Assessment Feedback Report (AFR): May 2016 exam session

10 August 2016

Closing date for registra

2 - 10 August 2016

Closing date: Late registra

2 - 10 August 2016

Closing date: Online registra

fee)

ate registra

fees

redit card payment only on student portal

12 August 2016

Closing date: Script viewing a er RA/AFR Closing date: Assignments before 15h00

9 September 2016

Closing date: Exam cancella

7 October 2016

Release marks: Assignments Semester Two

/altera

17 - 28 October 2016

October examina

1 November 2016

Registra

1 November 2016

Release 2017 Pr

30 November 2016

Closing date: Bursary applica

5 December 2016

Assignments: 2017 - Semester One on web

9 December 2016

Semester Two 2016 results released

15 December 2016

Closing date: Early registra

at

forms and payment (Without late registra

for students who applied for an RA

16 August 2016

* RPL - Rec ** Please note the s

fee)

fee

venue changes - October exams except AMRR402 and AMP401

for 2017 etable, fees, calendar, syllabi, booklist, ATCs for the 2017 academic year

at all IMM Graduate School offices and online registra

refer to South Afric

Please note that due to circumstances beyond the control of the IMM Graduate School, dates may be subject to change. Any changes to the examination timetable will be communicated on the IMM Graduate School website and/or via SMS/email.

28

Fee structure: Undergraduate South Africa (per semester) Descrip

Amount

New student registra

fee (once-off payment)

R 1 300.00 (non-refundable)

fee

Annual registra

R 800.00 (non-refundable)

Assessment fee per module Late registra

R 2 150.00 R 2 650.00

nt fee per module

Overdue registra

form (a er late registra

Late submission of form per form (a er registra ca

Exemp Exemp

ate) ate)

fee

fee (per module)

R 750.00 ca

stra

Special examina Reprin

R 505.00 R 135.00 (non-refundable)

Rec Private invigila

R 795.00

fee

fee

venue fee in England (per module) cates/Diplomas

Copy of academic record

R 395.00 (non-refundable) R 1 930.00 R 1 990.00 R 340.00 R 45.00

Reprint of student card

R 55.00

Assessment Feedback Report (AFR) (per module)

R 380.00

Result Appeal (RA) (per module)

R 320.00

Script viewing a er RA/AFR (per module)

R 225.00

Archive record retrieval

R 265.00

Marking fee per assignment (if not registered)

R 160.00

Scribe cost (per module)

R 430.00

Tutorial fee - Sta s cal Analysis, Financial Management modules

R 970.00

- All other modules

R 700.00

Exam cancella

fee

- By due date on the Calendar of Events (per module) - Special cancella

fee (per module)

R 360.00 R 1 010.00

29

Fee structure: Postgraduate South Africa (per semester) Postgraduate Diploma in Marke Applica

gement

fee for Postgraduate Diploma

R 440.00 (non-refundable)

fee for Postgraduate Diploma (IMM Graduate School Applica graduates)

R 220.00 (non-refundable)

New student registra

R 1 300.00 (non-refundable)

Annual registra

fee (once-off payment)

fee

R 800.00 (non-refundable)

Assessment fee per module except Pr

R 4 300.00

Advanced Marketing Practicum and Project 4 (AMPP401)

R 7 000.00

Late registra

nt fee (per module)

Overdue registra

form (a er late registra

Late submission of form per form (a er registra

ate) ate)

R 795.00 R 505.00

Cancellation of AMPP401 within one month of registration

50% of module fee

Tutorial fee

R 250.00

Students may not register for AMPP401 after the late closing date in the Calendar of Events. Exam cancella

fee:

- By due date on the Calendar of Events (per module)

R 360.00

fee (per module)

- Special cancella

BPhil Honours in Marke

R 1 010.00

gement

Applica

fee for BPhil Honours

R 450.00 (non-refundable)

Applica

fee for BPhil Honours (IMM Graduate School graduates)

R 225.00 (non-refundable)

New student registra Annual registra

fee (once-off payment)

R 1 300.00 (non-refundable)

fee

R 800.00 (non-refundable)

Assessment fee per module except Report & Pr

R 4 300.00

Research: Report 4 (AMRR402) Advanced Marke Should the disserta completed within one semester then an cost per semester will be levied

R 9 200.00 (annual assessment)

Advanced Marketing Practicum 4 (AMP401)

R 7 000.00

nt fee (per module)

Late registra Overdue registra

form (a er late registra

Late submission of form per form (a er registra

ate) ate)

Marking fee per assignment (if not registered) /AMRR402 within one month of registra

Cancella Tutorial fee

R 795.00 R 505.00 R 160.00 50% of module fee R 250.00

Students may not register for AMP401 or AMRR402 a er the late closing date in the Calendar of Events. Exam cancella

fee:

- By due date on the Calendar of Events (per module)

R 360.00

- Special cancella

R 1 010.00

fee (per module)

MPhil in Marke Applica

fee for MPhil

R 1 350.00 (non-refundable)

Applica

fee for MPhil (IMM Graduate School graduates)

R 650.00 (non-refundable)

Disserta

30

R 33 600.00 (Payment can be made in three installments of R 11 200.00 per semester (over 18 months). Should the disserta be completed within 18 mon cost per semester of R 11 200.00 will be levied)

Fee structure: Undergraduate Other African Countries (per semester) Descrip

Amount

New student registra

fee (once-off payment)

$50.00 (non-refundable)

fee

Annual registra

$70.00 (non-refundable)

Assessment fee per module Late registra

$180.00

nt fee per module

Overdue registra

form (a er late registra

Late submission of form per form (a er registra a

Exem Exem

ate) ate)

fee

fee (per module)

$75.00 a

stra

Reprin

fee

fee

venue fee Blake Hall (per module)

Special examina

$40.00 $15.00 (non-refundable)

Re Private invigila

$70.00

ates/Diplomas

$45.00 (non-refundable) $100.00 $135.00 $40.00

Copy of academic record

$5.00

Reprint of student card

$5.00

Assessment Feedback Report (AFR) (per module)

$35.00

Result Appeal (RA) (per module)

$30.00

Script viewing a er RA/AFR (per module)

$15.00

Archive record retrieval

$5.00

Marking fee per assignment (if not registered)

$15.00

Scribe cost (per module)

$50.00

Tutorial fee: - Sta s al Analysis, Financial Management modules

n/a

- All other modules

n/a

Exam c

fee:

- By due date on the Calendar of Events (per module) - Special cancella

fee (per module)

$30.00 $100.00

31

Fee structure: Postgraduate Other African Countries (per semester) Postgraduate Diploma in Marke Applica

gement

fee for Postgraduate Diploma

$45.00 (non-refundable)

Applica fee for Postgraduate Diploma (IMM Graduate School graduates) fee (once-off payment)

New student registra Annual registra

$20.00 (non-refundable) $50.00 (non-refundable)

fee

$70.00 (non-refundable)

Assessment fee per module except Pr

$360.00

Advanced Marketing Practicum and Project 4 (AMPP401)

$590.00

nt fee per module

Late registra Overdue registra

form (a er late registra

Late submission of form per form (a er registra

ate) ate)

$70.00 $40.00

Marking fee per assignment (if not registered)

$15.00

Cancellation of AMPP401 within one month of registration

50% of module fee

Students may not register for AMPP401 after the late closing date in the Calendar of Events. Exam cancella

fee:

- By due date on the Calendar of Events (per module)

$30.00

- Special Cancella

$100.00

fee (per module)

BPhil Honours in Marke

ement

Applica

fee for BPhil Honours

Applica

fee for BPhil Honours (IMM Graduate School graduates)

New student registra Annual registra

$45.00 (non-refundable)

fee (once-off payment)

$20.00 (non-refundable) $50.00 (non-refundable)

fee

$70.00 (non-refundable)

Assessment fee per module except Report and Pr

$360.00

Advanced Marke Research: Report 4 (AMRR402) completed within 1 semester then an Should the disserta cost per semester will be levied

$840.00 (annual assessment)

Advanced Marketing Practicum 4 (AMP401)

$590.00

nt fee per module

Late registra Overdue registra

form (a er late registra

Late submission of form per form (a er registra

ate) ate)

Marking fee per assignment (if not registered) /AMRR402 within one month of registra

Cancella

$70.00 $40.00 $15.00 50% of module fee Events.

Exam cancella

fee:

- By due date on the Calendar of Events (per module)

$30.00

- Special cancella

$100.00

fee (per module)

MPhil in Marke Applica

fee for MPhil

Applica

fee for MPhil (IMM Graduate School graduates)

Disserta

32

$112.00 (non-refundable) $56.00 (non-refundable) $3 060.00 (Payment can be made in three installments of $1 020.00 per semester (over 18 months). Should the disserta completed within 18 months an cost, per semester, of $1 020.00 will be levied)

Payment process Payment - South Africa

Payment - Zimbabwe

Method of payment A student has six payment op Bank guaranteed cheques only Credit card Debit card facility at IMM Graduate School offices Direct deposit (cash or bank guaranteed cheques only)

Method of payment A student has 3 payment op Direct deposit (cash or bank guaranteed cheques only)

Electronic fund transfer (EFT) Credit card payment via the Student Portal Please note: No cash payments will be accepted at any IMM Graduate School office. Bank Details Account name: Bank: Branch no.: EFT no.: code: S Account no.: Reference:

IMM Graduate School of Marke Pty) Ltd ABSA Commercial Banking 632 005 632 005 ABSAJJZZ 4056310798 Your IMM Graduate School Student Number, or first name and surname

If payment is not made at the offices of the IMM Graduate School, please fax or email proof of payment of the to the IMM Graduate School for the a en Finance Administrator. Payment confirmation may be faxed to 086 662 3103 or emailed to [email protected] ac.za. If you are paying via a direct deposit, indicate your IMM Graduate School Student Number or your full name and surname in the reference field on the bo om right-hand corner of the deposit slip.

Electronic fund transfer (EFT) Credit card payment via Student Portal Please note: No cash payments will be accepted at any IMM Graduate School office. Bank Details Account name: Bank: Branch: Branch code: Account no: Reference:

IMM Graduate School of Marke Pty) Ltd Stanbic Belgravia 1009 0222055863001 Your IMM Graduate School Student number, or first name and surname

If you are paying via a direct deposit, indicate your IMM Graduate School student number or your full name and surname in the reference field on the bo om le -hand corner of the deposit slip. Other African Countries Please consult the website: www.immgsm.ac.za IMM Graduate School refund policy Once students have completed their qualification with the IMM Graduate School, any credit balances on their accounts will be refunded in full. A student who wishes to cancel or withdraw their registration, must request the refund in writing. An administration fee will be charged. For a full copy of the IMM Graduate School refund policy please go to the student portal and click on Policies. Change of personal details

The copyright of all IMM Graduate School’s material is held by the IMM

Students are requested to inform the IMM Graduate School of any change of personal details. Change of details can be submitted online at www.immgsm.ac.za, emailed to [email protected] or faxed to +27 (0)11 726 4505.

33

Student code of conduct Students must familiarise themselves with the IMM Graduate School’s Student Code of Conduct to ensure a thorough understanding of disciplinary procedures and appeal processes. Any violations of the Student Code of Conduct are regarded seriously and will result in disciplinary action that may include suspension and/or expulsion from the IMM Graduate School. Violations are categorised into two sections, namely minor offences and major offences. Students found guilty of minor offences may receive suspension from the IMM Graduate School for a minimum period of up to six months. In the event of a student being found guilty of a major offence, the maximum penalty is expulsion from the IMM Graduate School.

Assessment Plagiarism A student who is found guilty of not referencing (first offence) in an assignment will be sent a letter of warning. A student who is found guilty of plagiarism (first offence) may have up to 60% of their mark deducted or may not receive the mark for the assignment but will be allowed to write the examination. A student who is found guilty of plagiarism (second offence) may receive 0% for the assignment or may not be allowed to write any examinations for three examination sessions. A student who is found guilty of plagiarism (third offence) will be expelled and no longer allowed to continue studying with the IMM Graduate School. Please refer to the Policies and Procedures available on the Student Portal.

Minor offences include the following: Examina Harassment Foul or abusive language Defamatory remarks A student who is found guilty of harassment may be suspended for up to six months. Major offences include the following: Assault or threatening behaviour examina Chea Discrimina Dishonesty Disrup examina Fabrica results Forgery Interference with the c ry for teaching, learning and research Interference with the governance and proper raduate School administra ven by Interfering or not following ins an invigilator at an examina Misrepresenta Misuse of iden ca Not following the ins raduate raduate School staff member or disrup School process or event Possession of weapons Racist behaviour Sexual assault or threat thereof The

34

conduct

A student who is found guilty of misconduct in an examination (first offence) will be suspended from the IMM Graduate School and will not be allowed to write any examination for three examination sessions. A student who is found guilty of misconduct in an examination (second offence) will be expelled and no longer allowed to continue studying at the IMM Graduate School. Further offences, not mentioned above, whether minor or major offences, will be evaluated by the Academic Board and categorised accordingly. Due Process In all cases, the Chairman of the Disciplinary Committee or Dean of Faculty shall take action within five working days of receiving a report of an alleged offence. The student will be contacted at least three days prior to the release of assignment or examination marks. The student concerned will be informed in writing of the allegation and invited to an interview, telephonically or in person, to make representation on his/her behalf to the Chair, and submit any appropriate evidence. During the interview the student is entitled to be accompanied by a representative. The student may choose to decline the invitation to attend the interview and is entitled to make written representation instead. Students who do not attend their inquiry will have their hearing held in absentia. The outcome of the inquiry will be communicated to the student via SMS or email. Any appeals to the outcome of the offence must be returned within seven days.

Notes

Contact details NATIONAL CALL CENTRE NUMBER - (SOUTH AFRICA) 0861 IMM GSM INTERNATIONAL CALL CENTRE NUMBER - (AFRICA) +27 71 821 4294 NATIONAL OFFICE JOHANNESBURG Atlas Studio | 33 Frost Avenue Cnr Owl Street | Braamfontein Werf (Bordering Milpark) | 2193 PO Box 91820 | Auckland Park | 2006 Tel +27 (0)11 628 2000 Fax +27 (0)11 726 4505 Email [email protected] CAPE TOWN - ADMINISTRATION OFFICE Level 3 | Stadium on Main | Main Road Claremont | Cape Town | 7708 PO Box 23998 | Claremont | 7735 Tel +27 (0)21 671 4426 Fax +27 (0)86 212 3201 Email [email protected] DURBAN - ADMINISTRATION OFFICE 245 Peter Mokaba Road | Cnr Valley View Road Morningside | 4001 PO Box 35263 | Northway | 4065 Tel +27 (0)31 312 2239 Fax +27 (0)31 312 6748 Email [email protected]

GHANA - ADMINISTRATION OFFICE Chartered Institute of Marketing Ghana 4th Floor | NCR Building Opposite Roxy Cinema on The Kwame Nkrumah Avenue PO Box GP 18235 | Accra-Ghana Tel +27 11 628 2000 Email: [email protected] NIGERIA - ADMINISTRATION OFFICE National Institute of Marketing Nigeria Centre for Management Development Cmd Road | Ikosi Ketu | Shangisha Lagos Tel +27 11 628 2000 Email: [email protected] ZAMBIA - ADMINISTRATION OFFICE Zambia Institute of Marketing 1st Floor | National Housing Authority Annex Building | Chilufya Mulenga Road Longacres | Zambia PO Box 32180 | Lusaka Tel +27 11 628 2000 Email: [email protected]

HARARE - ADMINISTRATION OFFICE Suite N & P (next to Bon Marche) Sam Levy’s Village Borrowdale | Harare PO Box MP 394 Mount Pleasant | Harare Tel +263 (4) 853 177 Cell +263 773 475003 Email [email protected]

The IMM Graduate School of Marketing is registered with the Department of Higher Education and Training as a Private Higher Institution under the Higher Education Act, 1997 - Registration Certificate number 2000/HE07/013.