Influence of the Fashion Industry Essay
1451 Words6 Pages
Section A: INTRODUCTION
Fashion industry is always the topic that draws attention of every people of us at anywhere and anytime. Everyone becomes so familiar with fashion that he or she thinks that fashion is just simply a fashionable and sophisticated style. However, life in a modern community is far more controlled by fashion industry than many people realize; it affects not only clothing, but almost every aspects of our daily life.
When many people think of the fashion industry, they often think of the association of four main areas such as: retail, manufacture, design and advertising. They are the four areas that cause not a little damage on our society and environment.
Personally, I used to have a very simple and common…show more content…
The fact that most designers prefer to choose thin models than big size ones (Bolger, 2007) shows us an astonishing phenomena that there are a lot of clothes from size 0 to size 4 displayed not only in the fashion shows but also on the sale markets because they think that there will be “stigma attached” when doing something for “plus-size people” (Stevens, 2010). Naomi Crafti representing for Eating Disorder Victoria thinks that teenagers are becoming obsessed with “the very skinny models on the catwalk” in the fashion shows (Stevens, 2010) which gradually leads to the issues relating to “eating disorders, mental health and the impact of negative body image on young people” (Stevens, 2010).
Moreover, the figures of the News Editor show us a startling “75000 cases of 15-35 year-old British women” suffering from eating disorder due to being sick of looking like cat models (Cooke 2000, pp 3). It is the evidence that append the controversy over the use of extremely thin models in fashion industry because it reduces the self-esteem of those who do not have ideal bodies and makes them besotted to strive to look exactly like catwalk models. The only way for them to do that is becoming anorexia that will certainly cause “suffer drastic weight loss and premature ageing” (Cooke 2000, pp. 3).
As a result, The Federal Government has supported for the “voluntary” development of “new code of body image” from the fashion
Our present time can be fairly called an epoch of glossy magazines. These magazines contain materials regarding various aspects of life, mostly fashion and cosmetics, but also psychology, lifestyles, relationship, travel, and so on. Due to their entertaining nature, glossy magazines rarely contain helpful information; instead, they propagate a myriad stereotypes. This especially refers to physical shape; it is not an exaggeration to claim countless modern women strive to correspond with beauty standards established by such magazines as Cosmopolitan, Vogue, Harper’s Bazaar, and others; young women often see a career as a model as a short way to success and fame. But is this vision reasonable? Is the modeling industry a preferable choice for young men and women?
A model’s work implies constant contact with photographers and clients and a need to adjust to their requirements. Photographers asks models to take different poses and behave in certain ways, and sometimes these requirements contradict with a model’s dignity, with their understanding of right and wrong, or what is acceptable for this particular model, and what is not. Rather often, clients or their representatives attend photo sessions and dictate their vision to photographers and models. As for runway models, they only look calm and collected on the podium; backstage, they have to be in a constant rush to change clothes, renew makeup and hair styles, to appear on the runway already in a new image (Azcentral.com). Irregular work hours and variable payment also contributes to making the modeling industry an unfriendly and harsh environment for models—not to mention the rampant sexual harassment within the industry.
Due to excessive stress and the influence of glamorous celebrity-like lifestyle typical for the world of fashion, models can give up their personal principles and become seduced by unnatural but easily accessible and effective methods of relaxation, and often start using illegal drugs and alcohol in excess. According to statistics, over 68% of models suffer from anxiety and depression. The percentage of models exposed to drugs and/or alcohol while working is about 76.5%; over 50% of models were exposed to cocaine (Business Insider). It would not be logical to suppose mostly women (or men) with drug and alcohol addiction go to work in the modeling industry; more likely, it is the industry and environment that negatively affects personality.
What do people usually recall in their memory when talking about models? Most probably, the answer is their figure and their seductive bodies. However, body parameters valued in fashion world do not come at an easy price for models. About 64% of models have been asked by their agencies to lose weight. To achieve this, almost 49% of models regularly do “cleanses” and restrict their food intake. This causes about 31% of models suffer from eating disorders (Business Insider). The beauty achieved this way can not be called healthy, neither can the methods be called recommended for common people who would like to look like models.
As we can see, the modeling industry is not such an attractive sphere to work in, as many modern people imagine. Despite the attractiveness of images published in glossy magazines, the reality of the everyday life of a model includes harsh working conditions, high risks of stress and exposure to drugs and alcohol, and unhealthy eating regimens. Therefore, it can be stated that the modeling industry is not a preferable workplace for modern men and women who want to achieve success and fame.
Bean-Mellinger, Barbara. “The Disadvantages of the Modeling Industry.” Azcentral.com. N.p., n.d. Web. 05 Aug. 2013. <http://yourbusiness.azcentral.com/disadvantages-modeling-industry-3885.html>
Acuna, Kirsten. “New Alliance of Models Reveals Scary Industry Statistics.” Business Insider. N.p., 1 Feb. 2012. Web. 05 Aug. 2013. <http://www.businessinsider.com/models-form-alliance-and-reveal-scary-industry-statistics-2012-1>.
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